Make sure all of the content is moving people to a buying decision. To become an amazon category bestseller within two months of my books publication date. The book is educational in that it exposes young children between ages four and seven to different cultural communities in canada. Great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece. A book launch plan for firsttime authors without an. You dedicate a few weekseven monthsto writing the book. Writing a book is a good start, but its not enough.
Determine your pricing strategy if you plan to use discounts or offer your book for free for a limited time at launch, then be sure to plan out your promotions. Its an important component of a book s business plan. To develop a fan base that will lead to increased sales of more books in my fiction series. Even for the less ambitious people like me who will suffice with a couple of thousand targeted prospects, collecting prelaunch emails is one more step to minimize the. A traditional book launch, in a beautiful venue, surrounded by the people who helped you make it happen is a fantastic way to promote your book, connect with your audience, and create a buzz around yourself and your work but they do come with difficulties, especially for independent, selfpublishing authors who dont have much. Promoting your book takes careful planning so you get the most out of your time and effort. Follow this guide to learn how you can create a strategy to target your ideal. I never considered a book party as a marketing tool before. Although it is convenient to work with online learning software or companies like createlive or udemy, there are other options as well. Evaluation phase explore message distribution develop a marketing plan identify your brand develop messages design materials pilot test concepts and materials. Includes tips on building mailing lists, running promotions and advertising. The following is a fictitious mini marketing plan i created for a publishing class while in university studying communication. Although traditional media campaigns still play an important role in the marketing plans for new books, they are no longer enough.
I tend to go overboard with my courses and tutorials, and am trying to simplify. You want to have built up a readership by the time you launch your book, so you should begin marketing your book even while youre writing it. This is a step many authors skip, either because it doesnt occur to them, or because they dont know how to go about developing a workable plan. However, while there seems to be a lot of steps, an effective book launch plan isnt complicated. In any book marketing campaign, you must focus on making sure your amazon presence is a welloiled machine. Heres a highlevel view of the plan, which works for both traditionally published and selfpublished authors. For example, prior to each books launch, i make sure to update my. Use these sample book marketing plan goals to jumpstart your thinking. Offer a flagship piece of content on your website such as a mini ebook as an incentive to join your list, then send out a monthly or even weekly newsletter to stay topofmind with your followers. Book marketing plan the definitive checklist book launch. All of the above, plus i spend time considering your special marketing needs and provide personalized tips and tricks to help you plan for your launch, specific to your goals, book and genre. What if you could know your book will be a success before you launch it. If you want help, some of the best book marketers and publicists are already on. When planning your book launch, youll need to decide whether you want it to be a public or private event.
The book launch toolkit has 20 different tools, 7 worksheets, and 4 cheat sheets, as well as an innovative launch plan tool that will help you conquer every aspect of the launch, on time, on budget, and with superior results. Kindle edition of your book with kindle direct publishing. Book purchasers can participate, regardless of physical location. Dont let all of the work on a marketing plan go to waste because you didnt hire a competent editor. Here are some great example of marketing plans that you can download and make a guide to making yours. Katz will offer miniclasses in a backstage, passwordprotected area of her website during the launch party period. Prior to the book launch, i do recommend you establish sites or accounts you plan to be active on for the long termjust be aware theyll be most useful, marketingwise, for your next launch, whenever it is. Launch campaign initiate marketing plan reinforce media campaign with interactive strategies 2. My book launch journalthe good, the bad and the ugly from the launch of my first book, your first copies. Understand your competition and the advantages your book offers. Today im at the san francisco writers conference and i keep finding myself repeating my book launch formula to authors. If youve dreamed of having your book in bookstores, enrolling in the traditional distribution program at mill city press, where your book marketing plan for distribution will be presented to book retailers and wholesalers, is a great first step but enrollment in traditional distribution doesnt guarantee your book will be picked up. And thats why having a book marketing plan is an essential part of the process.
Signup incentive provide a free pdf, digital download, or some other free content as a hook to encourage people to sign up. A simple 10step book launch plan you can easily use to outrank bestselling authors. Book marketing plan template nonfiction writers conference. Of course you could wait for launch day, but you may be left wondering why the hundreds of sales you were expecting dont happen. In the five years since launch, has been highly successful in attracting downloads8 and distribution. Determine when you are going to launch the book just publishing when you. Having seen and been involved in so many book launches ourselves, we know what works and what doesnt when it comes to book marketing well walk you through a playbyplay of exactly what you need to do so that your readers can find your book and buy it. Plus, marketing is an ongoing task and building an audience can take time. To maximize or perhaps even replace a traditional publicity campaign, you. In the strategy ill show you, i keep things simple. Decide whether your book launch is inviteonly or open to the public. Distinguish specific groups of readers most likely to buy your book. That link is an affiliate link for a free howto ebook. Authors who set up some personal market tactics to execute, whether standalone efforts or those in tandem with their publisher, sell more copies.
Book launch checklist and timeline the purpose of this checklist is to assemble in one place a list of many of the most common tasks authors take on when they run a book launch. Provide ways for readers to connect with you now and long into the future. Tim grahl, book marketing expert and author of the book your first 1,000 copies, also partnered with create live shortly after the launch of his first book. The creation of this strategic marketing plan by the communitys marketing project the project is part of this community development process. Finally, when the dust settles, youre rewarded with a handful of daily sales. The bigger your platform and access to influencers, the bigger and more diverse your launch. Promoting your book takes careful planning so you get the. It will give you a complete arsenal of book launch tools. Transfort marketing plan 12 transfort marketing timeline 2014 2015 2016 a s o n d j f m a m j j a s o n d j f m a m j j a s o n d mid aug 2014 feb 2015. Determine your pricing strategy if you plan to use discounts or offer your. So before you print those invitations, ask for input from trusted advisers published authors, event planners, business. This will subscribe you to the bookbub partners blog, which you can opt out of at any time.
Your book marketing plan for distribution setup guide. This book marketing plan outline is a short form real marketing plan for indie authors meaning it goes beyond a simple, and often untargeted, list of tactics. This post also comes with a free downloadable checklist to help you promote your book. How to effectively launch a book for sustained sales duration. New product launch marketing plan detailed account of a. Creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish.
How to host a book launch marketing for authors youtube. Build your book marketing launch team the first step of preparing for your book launch, and the marketing behind it, is to build your launch team or street team, as its also commonly referred to. Consider the best time of year to release your book, and then. A marketing plan, much like a mission statement for the marketing of a certain product or service, will help in reaching a certain goal that the company would like to attain. Plan a book launch you need to have a book launch event, where there are readings of parts of your book. Prepare your book marketing plan and you will realize your book sell like gold. An example of passive marketing is adding links to your other books in the back of. The ultimate author checklist for online book marketing. The ultimate guide for successful book marketing smith publicity. Write a plan with smart objectives specific, measurable, attainable, realistic, timebased, and then figure out what infrastructure you need to put into place to accomplish those objectives.
No one will do all of these tasks, but having them in order and in a chronological sequence can be a powerful help in getting yourself organized. Free book marketing plan outline all freelance writing. To show you how confident i am in this template, click here to download the first page as a sample for free. Every publisher and literary agent will tell you that responsibility for the success of your book rests heavily upon you, its author. I thought it would make a great sample of a mini marketing plan for businesses looking to develop one for themselves, especially book businesses. Ultimate book marketing plan template for authors rob eagar. The following is a marketing plan developed for a new collection of childrens bedtime stories called goodnight canada.
This really comes down to a personal choice, and a consideration of what you want your book launch to achieve. While a simple list might be fine when pitching publishers, a list of marketing tactics is not a marketing plan. Without a prelaunch, your new product launch marketing plan will be incomplete. Instead of a party happening at a concrete time of day, my online book launch will run for 24 hours, she says. How to create a book marketing and publicity campaign. But if youre ready to take control of marketing, your business, your life if youre ready for the red pill, then your path is clear and its the product launch formula. Spend time going through every item on this checklist, so that you get a feel for all of the options that are available to you. Email is the most effective marketing tool available today, and if youre serious about selling your book, you must use it. A good marketing strategy will be followed well with the help of a marketing plan.
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